“Seva” is a Sanskrit word meaning “selfless service” or work performed without any thought of reward or repayment.
In ancient India seva was believed to help one's spiritual growth and at the same time contribute to the improvement of a community.
In my opinion, this is what any yogi worth their salt keeps in mind when it comes to providing their time and energy for sharing teachings, but only for the sake of reminding us to teach from a place of pure love, rather than the agenda of materialism.
Yoga is not rightly a business in and of itself.
That is what Lululemon, Lucy, and Prana are for---to seek opportunity and seize it. Believe me, this is not the way Devi wants it, let alone the direction anyone on the path of satvic compassion wants to move.
After all, we can't have everyone just mass breeding teachers and milking those who can pay for classes like a cash cow, now can we?